The Challenge

The existing website was four years old and could no longer adequately reflect the rapid growth and new products.

Main problems:

• Outdated design and limited UX

• New product range including short-term rental services had to be integrated

• Products had to be easily comparable and the purchasing process clear and simple

• Upsell and cross-sell opportunities needed to be activated

• Technical structure and website speed needed to be optimized

Our Solution

We developed a custom Shopify store for MobilityPlus based on our proprietary framework. This framework guarantees:

• Speed: Optimized for lightning-fast loading times, without code bloat

• Robustness: Stable and scalable for future expansions

• Efficiency: Standardized, clean codebase for all developers

• UX Optimization: Intuitive navigation, clear product presentation, simple purchase paths

The new structure allowed us to improve customer flow, integrate upsells, and tailor the entire customer journey to the target group.

Results

• Navigation: Products are easily comparable and the purchasing process is clearly structured

• Speed: Significantly reduced loading times, better performance on all devices

• Conversion: More completed orders through optimized UX

• Upsell & Cross-Sell: Increased revenue per customer through targeted product suggestions

• Scalability: Website is ready for new products, services, and international expansion

*This case study serves to illustrate strategic and design approaches in e-commerce and is based on publicly available information and industry best practices. It does not represent a direct client relationship.