Customer Success Story

Revant Optics

Revant Optics is revolutionizing the eyewear market with a clear goal: sustainability through interchangeable premium lenses. Instead of replacing entire pairs of glasses, customers can simply renew their lenses – and thus actively contribute to waste reduction. With growing success, however, it became clear: the existing platform could not keep up, either technically or regulatorily.

+85%

conversion for prescription products

+15%

higher average order value

Custom Tech Solution

for HIPAA-compliant data processing

The Challenge

Revant Optics faced a complex digital transformation with specific requirements.

Key Issues:

  • Migration from an outdated Magento 1 platform
  • Complex product structure with many variants (some 100+)
  • Need for HIPAA-compliant data processing
  • Handling sensitive health data (PHI)
  • Optimizing user experience despite high complexity
  • Ensuring performance & scalability

Our Solution

We developed an entirely new e-commerce platform based on Shopify Plus, combined with custom solutions for maximum security and performance.

Core of our implementation:

  • Migration from Magento to Shopify Plus
  • Development of a scalable, high-performance Shopify store
  • UX optimization for complex product structures

Technical Highlights:

  • Development of a Custom Shopify App for HIPAA-compliant processing of sensitive data
  • Outsourcing and secure storage of health information outside of Shopify
  • Intelligent filter and navigation systems for large product catalogs

User Experience Focus:

  • Simplification of complex purchasing processes
  • Clear structure despite many product variants
  • Optimization for conversion & user-friendliness

Results

  • +85% higher conversion rate for prescription products
  • +15% average order value (AOV)
  • +15% overall conversion rate
  • Stable & secure platform for sensitive data processing
  • Scalable infrastructure for future growth

 

*This case study illustrates strategic and design approaches in e-commerce and is based on publicly available information and industry best practices. It does not represent a direct client relationship.

Real results

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